/* ============================================================
   BUILT DIGITALLY — shared stylesheet
   Dark editorial-modern aesthetic
   ============================================================ */

:root{
  --shadow-card: 0 1px 0 rgba(20,16,10,0.04), 0 12px 40px -18px rgba(241,90,36,0.18);
  --shadow-card-hover: 0 1px 0 rgba(20,16,10,0.06), 0 24px 60px -20px rgba(241,90,36,0.28);
  --bg: #F3ECE1;
  --bg-elevated: #EADCD0;
  --bg-card: #FAF6F0;
  --border: rgba(40,30,20,0.10);
  --border-strong: rgba(40,30,20,0.22);
  --fg: #2C2621;
  --fg-muted: rgba(44,38,33,0.70);
  --fg-dim: rgba(44,38,33,0.45);
  --accent: #F15A24;                        /* Built Digitally orange */
  --accent-2: #FF7A3D;                      /* lighter tint */
  --accent-ink: #FFFFFF;
  --accent-soft: rgba(241, 90, 36, 0.14);
  --font-serif: "Instrument Serif", "Times New Roman", serif;
  --font-sans: "Geist", "Inter", -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  --maxw: 1360px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
html,body{background:var(--bg);color:var(--fg);font-family:var(--font-sans);-webkit-font-smoothing:antialiased;font-feature-settings:"ss01","cv11"}
body{overflow-x:hidden;line-height:1.5;font-size:16px;min-height:100vh}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
img{max-width:100%;display:block}

/* Grain overlay */
body::before{
  content:"";position:fixed;inset:0;pointer-events:none;z-index:100;
  opacity:0.08;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='180' height='180'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
}

/* ---------- Layout helpers ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 40px}
.section{padding:120px 0;position:relative}
.section-sm{padding:80px 0}
.divider{height:1px;background:var(--border);width:100%}
.eyebrow{font-family:var(--font-mono);font-size:11px;letter-spacing:0.14em;text-transform:uppercase;color:var(--fg-muted);display:inline-flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent);display:inline-block}

/* ---------- Typography ---------- */
.display{
  font-family:var(--font-serif);
  font-weight:400;
  font-size:clamp(48px, 8.2vw, 132px);
  line-height:0.96;
  letter-spacing:-0.035em;
  color:var(--fg);
}
.display em{font-style:italic;color:var(--accent)}
h1,h2,h3,h4{font-weight:500;letter-spacing:-0.02em;line-height:1.08}
h2.big{font-family:var(--font-serif);font-weight:400;font-size:clamp(40px,5.6vw,88px);line-height:1;letter-spacing:-0.03em}
h2.big em{font-style:italic;color:var(--accent)}
h3{font-size:24px;font-weight:500;letter-spacing:-0.01em}
p.lead{font-size:20px;line-height:1.5;color:var(--fg-muted);max-width:62ch}
p{color:var(--fg-muted)}
.mono{font-family:var(--font-mono)}
.num{font-family:var(--font-serif);font-style:italic}

/* ---------- Header ---------- */
.site-header{
  position:fixed;top:0;left:0;right:0;z-index:50;
  backdrop-filter:blur(18px) saturate(140%);
  -webkit-backdrop-filter:blur(18px) saturate(140%);
  background:rgba(243,236,225,0.72);
  border-bottom:1px solid transparent;
  transition:border-color .3s var(--ease), background .3s var(--ease);
}
.site-header.scrolled{border-bottom-color:var(--border);background:rgba(243,236,225,0.92)}
.nav{max-width:var(--maxw);margin:0 auto;padding:18px 40px;display:flex;align-items:center;justify-content:space-between;transition:padding .25s var(--ease)}
.site-header.scrolled .nav{padding:12px 40px}
.logo{display:flex;align-items:center;gap:12px;font-family:var(--font-sans);font-size:17px;font-weight:600;letter-spacing:0.01em;text-transform:uppercase;transition:opacity .3s var(--ease), transform .3s var(--ease), max-width .35s var(--ease)}
.logo-img{padding:0}
.logo-img img{height:84px;width:auto;max-width:280px;display:block;object-fit:contain;transition:height .25s var(--ease)}
.site-header.scrolled .logo-img img{height:64px}
.site-header.scrolled .logo{opacity:1;transform:none}
.logo-mark{
  width:34px;height:34px;
  background-image:url("logo-mark.png");
  background-size:contain;background-repeat:no-repeat;background-position:center;
  display:inline-block;
}
.logo-mark > span{display:none}
.nav-links{display:flex;align-items:center;gap:4px}
.nav-links a{padding:8px 14px;font-size:14px;color:var(--fg-muted);border-radius:999px;transition:color .2s,background .2s}
.nav-links a:hover{color:var(--fg);background:rgba(20,16,10,0.04)}
.nav-links a.active{color:var(--fg)}
.nav-cta{display:flex;align-items:center;gap:10px}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  padding:14px 22px;border-radius:999px;
  font-size:14px;font-weight:500;letter-spacing:-0.005em;
  transition:transform .3s var(--ease), background .25s, color .25s, border-color .25s;
  white-space:nowrap;
}
.btn-primary{background:var(--accent);color:#fff;box-shadow:0 8px 22px -10px rgba(241,90,36,0.6)}
.btn-primary:hover{transform:translateY(-2px)}
.btn-ghost{border:1px solid var(--border-strong);color:var(--fg);background:rgba(255,255,255,0.05);backdrop-filter:blur(8px)}
.btn-ghost:hover{background:rgba(255,255,255,0.1);border-color:var(--fg-muted)}
.btn-link{color:var(--fg);padding:8px 0;border-bottom:1px solid var(--border-strong)}
.btn-link:hover{border-color:var(--accent);color:var(--accent)}
.btn .arrow{transition:transform .3s var(--ease)}
.btn:hover .arrow{transform:translateX(4px)}
.btn-lg{padding:18px 28px;font-size:15px}

/* ---------- Reveal animations ---------- */
.reveal{opacity:0;transform:translateY(32px);transition:opacity .9s var(--ease), transform .9s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal-d1{transition-delay:.08s}
.reveal-d2{transition-delay:.16s}
.reveal-d3{transition-delay:.24s}
.reveal-d4{transition-delay:.32s}
.reveal-d5{transition-delay:.4s}

/* Hero text split — animate from translucent + slight rise */
.split-line{display:block}
.split-line > span{display:inline-block;opacity:0;transform:translateY(24px);transition:transform 1s var(--ease), opacity .9s var(--ease)}
.split-line.in > span{opacity:1;transform:none}
.split-d1 > span{transition-delay:.05s}
.split-d2 > span{transition-delay:.22s}
.split-d3 > span{transition-delay:.4s}
.split-d4 > span{transition-delay:.58s}

/* ---------- Footer ---------- */
.footer{border-top:1px solid var(--border);padding:80px 0 40px;background:var(--bg)}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:48px;margin-bottom:64px}
.footer h4{font-family:var(--font-mono);font-size:11px;letter-spacing:0.14em;text-transform:uppercase;color:var(--fg-dim);font-weight:500;margin-bottom:20px}
.footer ul{list-style:none;display:flex;flex-direction:column;gap:12px}
.footer ul a{color:var(--fg-muted);font-size:14px;transition:color .2s}
.footer ul a:hover{color:var(--fg)}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;padding-top:32px;border-top:1px solid var(--border);font-family:var(--font-mono);font-size:11px;color:var(--fg-dim);letter-spacing:0.06em;text-transform:uppercase}
.footer-huge{font-family:var(--font-serif);font-size:clamp(80px,14vw,220px);line-height:0.9;letter-spacing:-0.04em;color:var(--fg);margin:40px 0 64px;user-select:none}
.footer-huge em{font-style:italic;color:var(--accent)}
.footer-brand{margin:0 0 48px;max-width:240px}
.footer-brand img{width:auto;height:64px;display:block;mix-blend-mode:multiply;opacity:0.92;filter:contrast(1.05);object-fit:contain}

/* ---------- Card primitives ---------- */
.card{
  background:var(--bg-card);border:1px solid var(--border);border-radius:20px;
  padding:32px;transition:border-color .3s var(--ease), transform .3s var(--ease), box-shadow .35s var(--ease);
  position:relative;overflow:hidden;box-shadow:var(--shadow-card);
}
.card:hover{border-color:var(--border-strong);transform:translateY(-3px);box-shadow:var(--shadow-card-hover)}
.card .num{font-size:48px;display:block;margin-bottom:24px;color:var(--fg-dim)}

/* ---------- Placeholders (no fake imagery) ---------- */
.ph{
  background:
    repeating-linear-gradient(135deg, rgba(20,16,10,0.04) 0 8px, transparent 8px 16px),
    var(--bg-elevated);
  border:1px solid var(--border);border-radius:14px;
  display:flex;align-items:center;justify-content:center;
  font-family:var(--font-mono);font-size:11px;color:var(--fg-dim);
  letter-spacing:0.1em;text-transform:uppercase;text-align:center;padding:20px;
}

/* ---------- Image tile (with overlay) ---------- */
.img-tile{
  position:relative;overflow:hidden;border-radius:14px;border:1px solid var(--border);
  background:#FFFFFF;
}
.img-tile img, .img-tile .img-canvas{
  width:100%;height:100%;object-fit:cover;display:block;
  filter:brightness(0.78) contrast(1.05) saturate(0.9);
}
.img-tile::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(180deg, transparent 40%, rgba(243,236,225,0.5) 100%);
}

/* ---------- Canvas art backgrounds ---------- */
.bg-video{position:absolute;inset:0;width:100%;height:100%;z-index:0;overflow:hidden;pointer-events:none}
.bg-video canvas{width:100%;height:100%;display:block;opacity:0.9}
.bg-video::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(180deg, rgba(243,236,225,0.0) 0%, rgba(243,236,225,0.6) 100%);
}
.hero, .page-hero{position:relative}
.hero > .wrap, .page-hero > .wrap{position:relative;z-index:2}

/* SVG illustration blocks for section visuals */
.illus{
  position:relative;width:100%;aspect-ratio:16/10;border-radius:16px;
  background:
    radial-gradient(ellipse at 30% 40%, rgba(241,90,36,0.18), transparent 55%),
    radial-gradient(ellipse at 80% 70%, rgba(241,90,36,0.08), transparent 60%),
    #0e0e10;
  border:1px solid var(--border);overflow:hidden;
}
.illus svg{position:absolute;inset:0;width:100%;height:100%}

/* ---------- Marquee logo strip ---------- */
.marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);--marquee-speed:42s}
.marquee-track{display:flex;gap:72px;width:max-content;animation:marquee var(--marquee-speed) linear infinite;padding:0 36px}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.marquee-logo{font-family:var(--font-serif);font-size:30px;color:var(--fg-dim);letter-spacing:-0.01em;white-space:nowrap;display:flex;align-items:center;gap:14px;transition:color .3s}
.marquee-logo::before{content:"";width:8px;height:8px;background:var(--fg-dim);display:block}
.marquee:hover .marquee-logo{color:var(--fg-muted)}

/* ---------- Grid rulers (hairlines) ---------- */
.rule-top{border-top:1px solid var(--border)}
.rule-bottom{border-bottom:1px solid var(--border)}

/* ---------- Utils ---------- */
.row{display:flex;gap:16px;align-items:center;flex-wrap:wrap}
.cols-2{display:grid;grid-template-columns:1fr 1fr;gap:48px}
.cols-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.cols-4{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.stack-sm{display:flex;flex-direction:column;gap:8px}
.stack-md{display:flex;flex-direction:column;gap:20px}
.stack-lg{display:flex;flex-direction:column;gap:40px}
.center{text-align:center}
.muted{color:var(--fg-muted)}
.dim{color:var(--fg-dim)}
.tag{display:inline-block;padding:5px 10px;border:1px solid var(--border-strong);border-radius:999px;font-family:var(--font-mono);font-size:10.5px;letter-spacing:0.1em;text-transform:uppercase;color:var(--fg-muted)}
.tag-accent{color:var(--accent);border-color:var(--accent);background:rgba(241,90,36,0.08)}

@media (max-width: 900px){
  .wrap{padding:0 24px}
  .section{padding:80px 0}
  .cols-2,.cols-3,.cols-4{grid-template-columns:1fr;gap:20px}
  .footer-grid{grid-template-columns:1fr 1fr;gap:32px}
  .nav-links{display:none}
}


/* Content visuals */
.visual{
  width:100%;aspect-ratio:4/3;border-radius:16px;overflow:hidden;
  border:1px solid var(--border);background-size:cover;background-position:center;
  position:relative;transition:transform .4s var(--ease), border-color .4s var(--ease);
}
.visual::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(180deg, transparent 55%, rgba(243,236,225,0.45) 100%);
}
.visual:hover{transform:translateY(-3px);border-color:var(--border-strong)}
.visual-dash{background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 800 600' preserveAspectRatio='xMidYMid slice'><defs><linearGradient id='bg' x1='0' x2='0' y1='0' y2='1'><stop offset='0' stop-color='%23FFFCF5'/><stop offset='1' stop-color='%23FBF1E2'/></linearGradient></defs><rect width='800' height='600' fill='url(%23bg)'/><rect x='40' y='40' width='720' height='520' rx='16' fill='white' stroke='%23E7DFCE'/><circle cx='66' cy='68' r='5' fill='%23F15A24'/><circle cx='84' cy='68' r='5' fill='%23F4DCA8'/><circle cx='102' cy='68' r='5' fill='%23E7DFCE'/><line x1='40' y1='96' x2='760' y2='96' stroke='%23F0E7D5'/><g transform='translate(72,128)'><rect width='200' height='92' rx='10' fill='%23FFF6E8' stroke='%23F0E2C5'/><text x='18' y='32' fill='%23B59770' font-family='monospace' font-size='10' letter-spacing='2'>PIPELINE</text><text x='18' y='72' fill='%231A1612' font-family='Georgia,serif' font-size='30'>£1.4M</text><text x='140' y='72' fill='%23F15A24' font-family='monospace' font-size='12'>+187%</text></g><g transform='translate(290,128)'><rect width='200' height='92' rx='10' fill='%23FFF6E8' stroke='%23F0E2C5'/><text x='18' y='32' fill='%23B59770' font-family='monospace' font-size='10' letter-spacing='2'>ORGANIC</text><text x='18' y='72' fill='%231A1612' font-family='Georgia,serif' font-size='30'>24.8k</text><text x='140' y='72' fill='%23F15A24' font-family='monospace' font-size='12'>+312%</text></g><g transform='translate(508,128)'><rect width='180' height='92' rx='10' fill='%23F15A24'/><text x='18' y='32' fill='white' fill-opacity='0.7' font-family='monospace' font-size='10' letter-spacing='2'>ROAS</text><text x='18' y='72' fill='white' font-family='Georgia,serif' font-size='30'>4.1×</text></g><g transform='translate(72,260)'><rect width='616' height='240' rx='12' fill='%23FFF9EE' stroke='%23F0E2C5'/><text x='20' y='32' fill='%23B59770' font-family='monospace' font-size='10' letter-spacing='2'>WEEKLY GROWTH</text><polyline fill='none' stroke='%23F15A24' stroke-width='3' points='40,200 110,180 180,160 250,150 320,120 390,110 460,80 530,70 596,40'/><polyline fill='none' stroke='%23E7DFCE' stroke-width='1.5' stroke-dasharray='4 4' points='40,210 596,210'/><polyline fill='none' stroke='%23E7DFCE' stroke-width='1.5' stroke-dasharray='4 4' points='40,160 596,160'/><polyline fill='none' stroke='%23E7DFCE' stroke-width='1.5' stroke-dasharray='4 4' points='40,110 596,110'/><circle cx='596' cy='40' r='6' fill='%23F15A24'/></g></svg>")}
.visual-web{background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 800 600' preserveAspectRatio='xMidYMid slice'><defs><linearGradient id='bg' x1='0' x2='0' y1='0' y2='1'><stop offset='0' stop-color='%23FFFCF5'/><stop offset='1' stop-color='%23FBF1E2'/></linearGradient></defs><rect width='800' height='600' fill='url(%23bg)'/><rect x='80' y='50' width='640' height='500' rx='14' fill='white' stroke='%23E7DFCE'/><rect x='100' y='70' width='100' height='10' rx='3' fill='%231A1612'/><rect x='560' y='62' width='140' height='24' rx='12' fill='%23F15A24'/><text x='100' y='200' fill='%231A1612' font-family='Georgia,serif' font-size='58' font-style='italic'>Websites</text><text x='100' y='260' fill='%231A1612' font-family='Georgia,serif' font-size='58'>that ship.</text><rect x='100' y='300' width='380' height='8' rx='2' fill='%23E7DFCE'/><rect x='100' y='320' width='300' height='8' rx='2' fill='%23E7DFCE'/><rect x='100' y='370' width='150' height='44' rx='22' fill='%23F15A24'/><text x='128' y='398' fill='white' font-family='sans-serif' font-size='13'>Get a quote →</text><rect x='270' y='370' width='150' height='44' rx='22' fill='none' stroke='%23E7DFCE'/><g transform='translate(100,450)'><rect width='185' height='80' rx='10' fill='%23FFF6E8' stroke='%23F0E2C5'/><rect x='200' width='185' height='80' rx='10' fill='%23FFF6E8' stroke='%23F0E2C5'/><rect x='400' width='200' height='80' rx='10' fill='%23F15A24'/></g></svg>")}
.visual-ads{background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 800 600' preserveAspectRatio='xMidYMid slice'><defs><linearGradient id='bg' x1='0' x2='0' y1='0' y2='1'><stop offset='0' stop-color='%23FFFCF5'/><stop offset='1' stop-color='%23FBF1E2'/></linearGradient></defs><rect width='800' height='600' fill='url(%23bg)'/><g transform='translate(60,60)'><rect width='210' height='460' rx='16' fill='%23F15A24'/><text x='22' y='52' fill='white' fill-opacity='0.75' font-family='monospace' font-size='10' letter-spacing='2'>AD · 01</text><text x='22' y='200' fill='white' font-family='Georgia,serif' font-size='40' font-style='italic'>Pipeline</text><text x='22' y='244' fill='white' font-family='Georgia,serif' font-size='40'>not traffic.</text><rect x='22' y='280' width='110' height='32' rx='16' fill='white'/><text x='44' y='301' fill='%23F15A24' font-family='sans-serif' font-size='12'>Get started</text></g><g transform='translate(295,60)'><rect width='210' height='220' rx='16' fill='white' stroke='%23E7DFCE'/><text x='22' y='48' fill='%23B59770' font-family='monospace' font-size='10' letter-spacing='2'>AD · 02</text><rect x='22' y='66' width='166' height='100' rx='8' fill='%23FFF6E8'/><text x='22' y='194' fill='%231A1612' font-family='Georgia,serif' font-size='28'>3×</text><text x='62' y='194' fill='%23B59770' font-family='sans-serif' font-size='12'>blended ROAS</text></g><g transform='translate(295,300)'><rect width='210' height='220' rx='16' fill='%23FFF6E8' stroke='%23F0E2C5'/><text x='22' y='48' fill='%23B59770' font-family='monospace' font-size='10' letter-spacing='2'>AD · 03</text><text x='22' y='130' fill='%23F15A24' font-family='Georgia,serif' font-size='52' font-style='italic'>-62%</text><text x='22' y='160' fill='%23B59770' font-family='sans-serif' font-size='12'>cost per lead</text></g><g transform='translate(530,60)'><rect width='210' height='460' rx='16' fill='white' stroke='%23E7DFCE'/><text x='22' y='52' fill='%23B59770' font-family='monospace' font-size='10' letter-spacing='2'>METRICS</text><polyline fill='none' stroke='%23F15A24' stroke-width='2.5' points='22,400 60,360 100,330 140,290 180,240 188,210'/><circle cx='188' cy='210' r='5' fill='%23F15A24'/><line x1='22' y1='420' x2='188' y2='420' stroke='%23E7DFCE'/><text x='22' y='446' fill='%231A1612' font-family='monospace' font-size='10'>JAN     APR     JUL</text></g></svg>")}
.visual-brand{background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 800 600' preserveAspectRatio='xMidYMid slice'><defs><linearGradient id='bg' x1='0' x2='0' y1='0' y2='1'><stop offset='0' stop-color='%23FFFCF5'/><stop offset='1' stop-color='%23FBF1E2'/></linearGradient></defs><rect width='800' height='600' fill='url(%23bg)'/><g transform='translate(60,80)'><circle cx='70' cy='70' r='70' fill='%23F15A24'/><rect x='160' width='140' height='140' rx='14' fill='%231A1612'/><rect x='320' width='140' height='140' rx='14' fill='%23FFF6E8' stroke='%23E7DFCE'/><rect x='480' width='140' height='140' rx='14' fill='%23FF7A3D'/></g><g transform='translate(60,260)'><text x='0' y='60' fill='%231A1612' font-family='Georgia,serif' font-size='92' font-style='italic'>Built.</text><text x='260' y='60' fill='%23F15A24' font-family='Georgia,serif' font-size='92'>Digitally.</text><line x1='0' y1='84' x2='680' y2='84' stroke='%23E7DFCE'/><text x='0' y='118' fill='%23B59770' font-family='monospace' font-size='11' letter-spacing='3'>INSTRUMENT SERIF · GEIST · JETBRAINS MONO</text></g><g transform='translate(60,420)'><rect width='160' height='110' rx='12' fill='white' stroke='%23E7DFCE'/><text x='18' y='44' fill='%23B59770' font-family='monospace' font-size='9' letter-spacing='2'>PRIMARY</text><text x='18' y='84' fill='%231A1612' font-family='monospace' font-size='14'>%23F15A24</text><rect x='176' width='160' height='110' rx='12' fill='white' stroke='%23E7DFCE'/><text x='194' y='44' fill='%23B59770' font-family='monospace' font-size='9' letter-spacing='2'>INK</text><text x='194' y='84' fill='%231A1612' font-family='monospace' font-size='14'>%231A1612</text><rect x='352' width='160' height='110' rx='12' fill='white' stroke='%23E7DFCE'/><text x='370' y='44' fill='%23B59770' font-family='monospace' font-size='9' letter-spacing='2'>PAPER</text><text x='370' y='84' fill='%231A1612' font-family='monospace' font-size='14'>%23FBF8F2</text><rect x='528' width='160' height='110' rx='12' fill='%23F15A24'/><text x='546' y='44' fill='white' fill-opacity='0.75' font-family='monospace' font-size='9' letter-spacing='2'>ACCENT</text><text x='546' y='84' fill='white' font-family='monospace' font-size='14'>%23F15A24</text></g></svg>")}
.visual-seo{background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 800 600' preserveAspectRatio='xMidYMid slice'><defs><linearGradient id='bg' x1='0' x2='0' y1='0' y2='1'><stop offset='0' stop-color='%23FFFCF5'/><stop offset='1' stop-color='%23FBF1E2'/></linearGradient></defs><rect width='800' height='600' fill='url(%23bg)'/><g transform='translate(60,60)'><rect width='680' height='480' rx='14' fill='white' stroke='%23E7DFCE'/><text x='28' y='52' fill='%23B59770' font-family='monospace' font-size='10' letter-spacing='2'>SERP · 12-MONTH POSITION</text><g transform='translate(28,80)'><rect width='620' height='40' rx='8' fill='%23FFF6E8'/><text x='16' y='26' fill='%231A1612' font-family='sans-serif' font-size='13'>Observability platform</text><rect x='400' y='10' width='90' height='20' rx='4' fill='%23F15A24'/><text x='508' y='25' fill='%23F15A24' font-family='monospace' font-size='11'>%2310</text><rect y='52' width='620' height='40' rx='8' fill='%23FFF6E8'/><text x='16' y='78' fill='%231A1612' font-family='sans-serif' font-size='13'>Open telemetry</text><rect x='400' y='62' width='118' height='20' rx='4' fill='%23F15A24'/><text x='536' y='77' fill='%23F15A24' font-family='monospace' font-size='11'>%239</text><rect y='104' width='620' height='40' rx='8' fill='%23FFF6E8'/><text x='16' y='130' fill='%231A1612' font-family='sans-serif' font-size='13'>Incident response tools</text><rect x='400' y='114' width='150' height='20' rx='4' fill='%23F15A24'/><text x='568' y='129' fill='%23F15A24' font-family='monospace' font-size='11'>%238</text><rect y='156' width='620' height='40' rx='8' fill='%23FFF6E8'/><text x='16' y='182' fill='%231A1612' font-family='sans-serif' font-size='13'>SaaS observability comparison</text><rect x='400' y='166' width='180' height='20' rx='4' fill='%23F15A24'/><text x='598' y='181' fill='%23F15A24' font-family='monospace' font-size='11'>%237</text></g><g transform='translate(28,300)'><rect width='620' height='148' rx='10' fill='%23FFF6E8'/><text x='16' y='28' fill='%23B59770' font-family='monospace' font-size='9' letter-spacing='2'>ORGANIC SESSIONS</text><polyline fill='none' stroke='%23F15A24' stroke-width='3' points='16,120 80,108 144,98 208,82 272,76 336,60 400,52 464,40 528,30 600,18'/><circle cx='600' cy='18' r='5' fill='%23F15A24'/></g></g></svg>")}
/* Visual case-card override — use svg illus instead of ph */
.case-card .ph-case, .case-tile .case-tile-visual.ph, .ph-featured{
  border:none;padding:0;
}


/* Scroll-driven helpers */
.scroll-fade{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease), transform .9s var(--ease)}
.scroll-fade.in{opacity:1;transform:none}
.scroll-up{opacity:0;transform:translateY(60px);transition:opacity 1s var(--ease), transform 1s var(--ease)}
.scroll-up.in{opacity:1;transform:none}
.scroll-scale{opacity:0;transform:scale(0.96);transition:opacity .9s var(--ease), transform .9s var(--ease)}
.scroll-scale.in{opacity:1;transform:none}

/* Soft section dividers for light theme */
.section{position:relative}
.section + .section.rule-top{border-top-color:rgba(20,16,10,0.08)}

/* Pretty link underline */
.btn-link{color:var(--fg);padding:8px 0;border-bottom:1px solid var(--accent)}
.btn-link:hover{color:var(--accent)}

/* ============================================================
   PREMIUM POLISH LAYER
   Scroll progress, button shine, marquee cards, tilt support
   ============================================================ */

/* ---- Top scroll progress bar ---- */
.scroll-progress{
  position:fixed;top:0;left:0;height:2px;width:0%;
  background:linear-gradient(90deg, var(--accent) 0%, #FF7A3D 50%, var(--accent) 100%);
  z-index:200;pointer-events:none;
  box-shadow:0 0 12px rgba(241,90,36,0.5);
  transition:width .12s linear;
}

/* ---- Button shine sweep on hover ---- */
.btn-primary{position:relative;overflow:hidden;isolation:isolate}
.btn-primary::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(120deg, transparent 25%, rgba(255,255,255,0.45) 50%, transparent 75%);
  transform:translateX(-120%);
  transition:transform .85s var(--ease);
  pointer-events:none;
}
.btn-primary:hover::after{transform:translateX(120%)}
.btn-primary:hover{box-shadow:0 14px 32px -10px rgba(241,90,36,0.55)}

.btn-ghost{position:relative;overflow:hidden}
.btn-ghost::before{
  content:"";position:absolute;inset:0;border-radius:inherit;
  background:radial-gradient(140px circle at var(--mx,50%) var(--my,50%), rgba(241,90,36,0.10), transparent 60%);
  opacity:0;transition:opacity .3s var(--ease);pointer-events:none;
}
.btn-ghost:hover::before{opacity:1}

/* ---- 3D tilt support (used by .svc-card, .price-card, .case-card) ---- */
.tilt{
  transform-style:preserve-3d;
  transition:transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s var(--ease);
  will-change:transform;
}
.tilt > *{transform:translateZ(0)}

/* ---- Marquee polish — soft pill cards instead of bullet text ---- */
.marquee-logo{
  font-family:var(--font-serif);font-size:24px;line-height:1;
  padding:14px 26px;border-radius:14px;
  background:rgba(250,246,240,0.55);
  border:1px solid var(--border);
  white-space:nowrap;letter-spacing:-0.01em;
  display:inline-flex;align-items:center;gap:10px;
  transition:background .35s var(--ease), border-color .35s var(--ease), color .35s var(--ease), transform .35s var(--ease);
  backdrop-filter:blur(4px);
  -webkit-backdrop-filter:blur(4px);
}
.marquee-logo::before{
  content:"";width:7px;height:7px;border-radius:50%;
  background:var(--accent);opacity:0.7;display:inline-block;
}
.marquee-logo:hover{
  background:#FFFFFF;border-color:var(--border-strong);color:var(--fg);transform:translateY(-2px);
}
.marquee-track{gap:18px;align-items:center}
.marquee{padding:8px 0}

/* ---- Headline char/word reveal (used on demand) ---- */
.headline-char{display:inline-block;opacity:0;transform:translateY(0.55em);transition:opacity .9s var(--ease), transform .9s var(--ease)}
.headline-char.in{opacity:1;transform:none}

/* ---- Service card polish ---- */
.svc-card{transform-style:preserve-3d;will-change:transform}
.svc-card .svc-title{transition:color .3s var(--ease)}
.svc-card:hover .svc-title em{color:var(--accent)}

/* ---- Price card featured glow (animated) ---- */
.price-card-featured{position:relative;overflow:hidden}
.price-card-featured::after{
  content:"";position:absolute;inset:-1px;border-radius:inherit;pointer-events:none;
  background:conic-gradient(from var(--ang,0deg), rgba(241,90,36,0.0), rgba(241,90,36,0.35), rgba(241,90,36,0.0) 30%);
  -webkit-mask:linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite:xor;mask-composite:exclude;
  padding:1px;opacity:0.6;
  animation:priceGlow 6s linear infinite;
}
@property --ang{syntax:'<angle>';inherits:false;initial-value:0deg}
@keyframes priceGlow{
  to{--ang:360deg}
}

/* ---- Case card visual hover zoom ---- */
.case-visual .visual{transition:transform .6s var(--ease)}
.case-card:hover .case-visual .visual{transform:scale(1.04)}

/* ---- Section eyebrow underline accent ---- */
.section-head .eyebrow::before{transition:transform .4s var(--ease)}
.section-head:hover .eyebrow::before{transform:scale(1.4)}

/* ---- Smoother global transitions ---- */
a,button,.btn{transition:color .25s var(--ease), background .25s var(--ease), border-color .25s var(--ease), transform .25s var(--ease), box-shadow .35s var(--ease)}

/* ---- Header — refined active-link indicator ---- */
.nav-links a{position:relative}
.nav-links a.active::after{
  content:"";position:absolute;left:14px;right:14px;bottom:2px;
  height:1px;background:var(--accent);
}

/* ---- Final CTA — subtle radial glow behind ---- */
.final-cta{position:relative;overflow:hidden}
.final-cta::before{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(ellipse at 50% 50%, rgba(241,90,36,0.10), transparent 60%);
}

/* ---- Reduced motion fallback ---- */
@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation-duration:0.01ms !important;animation-iteration-count:1 !important;transition-duration:0.01ms !important;scroll-behavior:auto !important}
}

/* ============================================================
   INTERACTIVITY LAYER
   Custom cursor disabled — using reliable native OS cursor.
   The .cursor-dot / .cursor-ring elements still exist in the DOM
   (for JS guard compatibility) but are hidden below.
   ============================================================ */
.cursor-dot, .cursor-ring, .page-transition { display: none !important; }
a, button { cursor: pointer; }

.cursor-dot {
  position: fixed;
  top: 0; left: 0;
  width: 6px; height: 6px;
  background-color: var(--accent);
  border-radius: 50%;
  pointer-events: none;
  z-index: 9999;
  transform: translate3d(-50%, -50%, 0);
  opacity: 0;
  transition: opacity 0.3s;
}

.cursor-ring {
  position: fixed;
  top: 0; left: 0;
  width: 36px; height: 36px;
  border: 1px solid rgba(241,90,36,0.6);
  border-radius: 50%;
  pointer-events: none;
  z-index: 9998;
  transform: translate3d(-50%, -50%, 0);
  opacity: 0;
  transition: width 0.3s var(--ease), height 0.3s var(--ease), background-color 0.3s var(--ease), border-color 0.3s var(--ease), opacity 0.3s;
  will-change: width, height, transform;
}

.cursor-dot.visible, .cursor-ring.visible {
  opacity: 1;
}

.cursor-ring.active {
  width: 64px; height: 64px;
  background-color: rgba(241,90,36,0.06);
  border-color: rgba(241,90,36,0.2);
}

.cursor-ring.magnetic {
  width: 80px; height: 80px;
  background-color: transparent;
  border-color: rgba(20,16,10,0.12);
}

/* Page Transition Overlay */
.page-transition {
  position: fixed;
  inset: 0;
  background: var(--bg);
  z-index: 10000;
  pointer-events: none;
  opacity: 0;
  transform: scaleY(0);
  transform-origin: top;
  transition: transform 0.7s cubic-bezier(0.77, 0, 0.175, 1), opacity 0.7s;
}

.page-transition.is-active {
  pointer-events: all;
  opacity: 1;
  transform: scaleY(1);
  transform-origin: bottom;
}

/* Rolling Text Effect */
.roll-text {
  position: relative;
  display: inline-flex;
  overflow: hidden;
  vertical-align: top;
}
.roll-text > span {
  display: inline-block;
  transition: transform 0.4s var(--ease);
}
.roll-text > span::after {
  content: attr(data-text);
  position: absolute;
  top: 100%;
  left: 0;
  width: 100%;
  text-align: center;
  color: inherit;
}
.btn:hover .roll-text > span {
  transform: translateY(-100%);
}