Specialist SEO for UK mortgage brokers. Rank for high-CPC mortgage searches, first-time buyer queries, remortgage and buy-to-let terms. FCA-compliant content built around the searches that produce real applications.
Across 12-month engagements with our UK retainer clients.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the London studio to UK-wide remote delivery, the people, places and platforms behind every campaign.
Mortgage brokers
Mortgage-leads pipeline
Mortgage and remortgage searches are among the most expensive in Google Ads. "Mortgage broker near me", "best mortgage rates [area]" and "remortgage advice" routinely cost £100-£1,000+ per click. A single new mortgage application can be worth £1,500-£3,000 in commission, so brokers and lenders pay aggressively to be in front of the right searcher.
Built Digitally is a specialist mortgage broker SEO agency. We work with sole-trader mortgage brokers, multi-adviser firms and specialist niches (buy-to-let, expat mortgages, adverse credit). Every page we produce is FCA-compliant, factually accurate and built to rank for the application-driving searches your highest-value clients actually use.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1-2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingBuilt around the specific search patterns mortgage applicants actually use, and FCA-compliant throughout.
Complete GBP setup with service listings (first-time buyer, remortgage, buy-to-let, equity release), FCA registration prominently displayed, weekly market-update posts.
Dedicated pages for each mortgage type: first-time buyer, remortgage, buy-to-let, self-employed mortgages, adverse credit, equity release. Each ranked for relevant search terms.
Long-form guides to the mortgage process: "what does a mortgage broker do", "how much can I borrow", "first-time buyer schemes 2026". All reviewed for FCA financial-promotion rules.
Post-completion review request workflow. Mortgage-specific reviews carry high weight in a trust-driven, infrequent purchase decision.
Citations in UK mortgage and financial directories, local landing pages for areas served, GBP optimisation for "mortgage broker [city]" searches.
Yes, every page we produce is built to comply with FCA (Financial Conduct Authority) financial-promotion rules. We avoid prohibited language, balance benefits with risks, include necessary disclaimers and review all content against the latest FCA guidance for mortgage advisers.
Most mortgage brokers see local Map Pack movement within 6-10 weeks. First SEO-sourced enquiries typically arrive within 8-12 weeks. Significant predictable monthly application flow from organic search is established by month 4-6.
Both. Sole-trader brokers: £499/month, focused on local SEO + 2-3 core service pages. Multi-adviser firms: £899/month, adds full service coverage and content publishing. Specialist firms (buy-to-let, expat, adverse credit): £799-£1,200/month with niche-specific SEO.
Yes, specialist niches actually rank BETTER than generic mortgage broking. There are thousands of brokers competing for "mortgage broker", but far fewer specialising in expat mortgages, adverse-credit mortgages or buy-to-let portfolio landlords. Niche SEO targets those specific high-value applicants.
Send us your firm URL. We'll review your GBP, your service-page rankings, your reviews and your top 3 competitors, then send a written audit with the 5 highest-impact fixes to bring more applications.