Specialist digital marketing for gyms, personal trainers, bootcamp operators and fitness brands across London and the UK. SEO, social media, paid ads and website design, built specifically for the fitness buyer journey.
Across 12-month engagements measured in Google Search Console.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.
Fitness brands
Member acquisition
The UK fitness industry is one of the most competitive local search markets in the country. Every gym, PT studio and fitness brand competes for the same local audience on Google, Instagram and TikTok. Built Digitally is a specialist fitness marketing agency in London, combining SEO, social media, paid ads and website design specifically for gyms, personal trainers, bootcamp operators and fitness brands.
We understand the fitness buyer journey. Someone searching "gym near me" is ready to visit, your Google Maps position and your number of positive reviews determine whether they call you or your competitor. Someone following a personal trainer on Instagram builds trust over weeks before enquiring. We use the right channel for the right moment in the fitness buyer journey.
We build for CAC payback, retention and LTV — the three numbers that decide whether your gym, studio or PT business can scale.
Median UK fitness CAC we hit via blended SEO + paid + referral.
With an £39-£89/mo membership, you break even on month 2.
Lift from onboarding email + 30/60/90-day check-in flows we build.
Avg lifetime value across boutique studio + PT clients (2023-2025).
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1–2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingAvailable individually or as a coordinated fitness growth retainer.
Top-3 Map Pack position for "gym [your area]", "personal trainer near me" and similar high-intent local searches. Google Business Profile management, review acquisition and local citation building specifically for fitness.
Content creation, posting cadence and community management on Instagram and TikTok, the two platforms fitness buyers actually use. Reels-first strategy. Trainer-led content. Authentic transformations and class footage.
Facebook and Instagram ads with demographic + interest targeting. Member-acquisition campaigns, free-trial sign-ups, transformation challenges. Tracked from impression to membership.
Conversion-focused websites for solo personal trainers and small studios. Built around online consultation booking, package showcasing and member testimonials.
Ranking for "gym [city]", "personal trainer [area]", "[class type] near me" and fitness-specific commercial searches. Long-form local landing pages that compete against PureGym, The Gym Group and DW Fitness.
Welcome sequences, class-promotion campaigns, lapsed-member re-engagement and PT package upsell sequences. Member retention is 5-10x cheaper than acquisition.
We work with independent gyms, boutique fitness studios, personal trainers, bootcamp operators and fitness brands of all sizes. Our most common clients are single-location independent gyms and solo personal trainers who want professional digital marketing without agency pricing designed for national fitness chains.
National chains have large budgets for broad awareness but cannot compete on local, personal authenticity. Your gym has something they do not, a community feel, a specific local identity and real relationships with members. We position your gym around these strengths with local SEO, authentic social content and Google reviews that national chains cannot replicate at your level.
Google Maps SEO and review generation typically move the needle within 4-8 weeks. Paid social campaigns start delivering trial sign-ups within days. Organic SEO and content take 3-6 months for meaningful traffic growth. Most gym clients see their first new members from our work within the first 60 days.
Our Starter Fitness package is £449/month and covers Google Business Profile management, Instagram organic and monthly reporting. Growth (£899/mo) adds paid social and Map Pack SEO. Pro (£1,800/mo) is full-funnel with website CRO and email retention. All retainers month-to-month.
Send us your gym name or PT business. We'll review your Google Business Profile, Instagram, website and local competition, then send a written audit with the 5 highest-impact things you can fix this month.