Specialist SEO for UK estate agents. Rank for valuation searches, area-specific buyer queries and "estate agent [town]" terms that drive both vendors and buyers to your branch. From £399/month.
Across 12-month engagements measured in Google Search Console.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.
Estate agents
Listings ranked higher
When a homeowner decides to sell, the very first thing they do is open Google. They search "estate agent [town]", "free valuation [postcode]" or "best estate agent [area]". They look at the top 3-5 results, check reviews, click through to the agent's site, request a valuation. The agent that appears at the top of those local searches captures the majority of new instructions.
Built Digitally is a specialist estate-agent SEO agency. We work with independent estate agents, hybrid online/high-street agents, lettings agencies and property developers across the UK. Our service is built around the two highest-value search types in property: "free valuation [area]" (vendor intent) and "houses for sale [area]" (buyer intent).
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1–2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingBuilt around vendor SEO + buyer SEO, the two distinct journeys your branch needs to capture.
Optimised landing page targeting "free valuation [area]", the highest-intent vendor search. Built around your valuation booking flow with social proof and recent sold-prices in the area.
Long-form area guides for each town/postcode you serve. "Buying in [area]", "schools in [area]", "average house prices [area]". Ranks for top-of-funnel buyer searches AND demonstrates local expertise to vendors.
Complete branch GBP setup, photo upload, service listings (sales, lettings, valuations, property management), weekly market-update posts and Q&A management.
Compliant post-completion review request workflow. Vendor reviews carry highest weight for new-vendor decision making. Most agents 2-3x their Google review count in 6 months.
RealEstateAgent schema, LocalBusiness schema and Service-area markup for each branch. Helps Google show your branch in rich-result formats for property searches.
Most estate agents see Google Maps movement within 6-10 weeks. First SEO-sourced valuation enquiries typically arrive within 8-12 weeks. Significant predictable monthly instruction flow from organic search is established by month 4-6.
Yes. We work with traditional high-street estate agents, hybrid online agents (like Yopa, Purplebricks model), online-only agents and corporate franchise branches. The SEO strategy differs slightly, high-street branches focus on Map Pack + branch-area pages; online agents focus on national + city-level ranking, but both benefit.
Indirectly. We don't edit your portal listings (that's done in your CRM) but we optimise everything that drives buyers to your own website AND your portal listings: branded searches, area-specific searches and your branch GBP. Direct enquiries to your branch are more valuable than portal enquiries because they avoid portal fees.
Single-branch estate agent: £399/month. Multi-branch estate agent (2-5 branches): £799/month. Large estate-agent group (6+ branches) or franchise network: from £1,500/month with multi-location GBP management and content publishing for each branch territory.
Send us your branch URL. We'll review your GBP, your valuation page ranking, your reviews and your top 3 local competitors, then send a written audit with the 5 highest-impact fixes.