Specialist SEO for UK ecommerce stores on Shopify, WooCommerce, Magento and BigCommerce. Product page optimisation, category SEO, technical SEO and merchant-specific content. From £999/month.
Across 12-month engagements measured in Google Search Console.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.
Ecommerce stores
Shopify · Woo · Magento
Ecommerce SEO compounds. A product page that ranks for "[product name]" or "buy [product] online" generates sales every month, recurring revenue that grows as your store's authority grows. With paid ads, you pay every click. With SEO, the cost is fixed and the revenue compounds.
Built Digitally is a specialist ecommerce SEO agency. We work with UK Shopify stores, WooCommerce shops, Magento operations and BigCommerce sites, from indie brands doing £10k/month to scale-ups doing £500k+/month. Our service combines platform-specific technical SEO, product page optimisation at scale, category page SEO and the content marketing that builds long-term store authority.
From Shopify quick wins to Magento migrations — we ship the technical SEO and structured-data work store owners can't do alone.
Most Shopify themes load in 4-7s on mobile. Every 100ms costs ~1% conversion. We tune for sub-2.5s LCP.
No Product / Review / Offer schema means no Google Shopping snippets, no AI Overview citations.
Indexable filter URLs eat crawl budget. Properly nofollow / noindex / canonical them.
Google won't rank /collections/widgets with only product cards. Add intro copy + FAQ + internal links.
Size / colour variants creating thousands of duplicate URLs. Canonical tags fix it in a week.
Product → Category → Blog → Buyer guide path is missing. We map it and ship the links.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1–2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingBuilt around the specific challenges of large catalogue stores on Shopify, WooCommerce, Magento and BigCommerce.
Templated product page optimisation: title tags, meta descriptions, structured data (Product schema, Offer schema, AggregateRating schema), product copy optimisation. Scales to thousands of products via templates + per-product variables.
Category page ranking for "buy [category] online", "best [category] [year]", "[category] UK", high-traffic head terms that drive both direct sales and brand discovery.
Shopify-specific (canonical handling, JS rendering, robots.txt), WooCommerce-specific (Yoast/RankMath optimisation, performance), Magento-specific (URL rewrites, multi-store). Crawl budget management for large catalogues.
Long-form buying guides, comparison content, gift guides, seasonal content. Captures top-of-funnel traffic and drives it to relevant category pages.
Product, Offer, AggregateRating, Review, BreadcrumbList and Sitelinks Search Box markup. Drives rich results that capture more SERP real estate.
Gift guide inclusions, product roundup features, niche publication backlinks, affiliate-relationship backlinks. Volume + quality matters more in competitive ecommerce verticals.
Yes, all three plus BigCommerce. We have specialist expertise in each platform's technical SEO requirements. Shopify is most common (~60% of clients), WooCommerce ~25%, Magento ~10%, BigCommerce ~5%. Platform choice doesn't affect our pricing or methodology.
Most ecommerce clients see ranking improvements within 3-4 months and first measurable organic revenue uplift within 4-6 months. Significant ongoing organic revenue from SEO is established by month 6-9, then compounds month-over-month as product/category page count and authority grow.
Both. Indie stores (£10k-£50k/month): £999/month, focused on technical foundation + key category SEO. Growing stores (£50k-£200k/month): £1,800/month, adds programmatic product SEO + content. Scaling stores (£200k+/month): £3,000+/month with full-service SEO including PR-led link building.
Foundational ecommerce SEO: £999/month. Growth ecommerce SEO with content publishing: £1,800/month. Scale ecommerce SEO with link acquisition: £3,000+/month. Enterprise ecommerce (multi-region, marketplaces, complex catalogues): £5,000+/month. All retainers month-to-month.
Send us your store URL. We'll audit your platform setup, product page SEO, category SEO and technical foundation, then send a written audit with the 5 highest-impact opportunities for revenue growth.