Performance-driven paid media for London SMBs. Search, display, social and retargeting — managed end-to-end with weekly optimisation and monthly reporting. Fixed-fee retainers. No lock-in. No hidden percentage of your ad spend.
Most London PPC agencies bill on a percentage of ad spend. Their incentive is to convince you to spend more — even when more isn't working. The bigger your wasted budget, the bigger their fee.
We bill a fixed monthly retainer. Our incentive is the only one that matters to you: keep you profitable enough to keep us on retainer.
Our PPC team is Google Ads, Meta Blueprint and LinkedIn certified. Every campaign is structured around a single commercial outcome — qualified leads, booked calls, completed checkouts — not impressions or clicks.
Weekly optimisation. Monthly reporting tied to revenue. Quarterly strategy reviews. No black-box "secret sauce" — just transparent, accountable paid media.
Single-channel retainers or full-funnel multi-channel management. Tailored to your buyer journey, not bundled by default.
High-intent keyword targeting. Account structure, keyword research, ad copy, bidding strategy, negative keyword sweeps and quality-score optimisation. The fastest path to qualified pipeline for most London SMBs.
Display retargeting, prospecting and Performance Max campaigns. Asset creation, audience signals, exclusion lists and conversion tracking. Used to scale beyond search-intent ceilings.
Awareness, consideration and conversion campaigns. Creative-led — we plan, write and produce ad creatives in-house. Lookalike audiences, retargeting, dynamic product ads and lead-form campaigns.
B2B-focused. Sponsored content, message ads, conversation ads and document ads. Particularly effective for London professional services, SaaS and consultancy. Higher CPM, but the right buyer.
Cross-channel retargeting funnels. Pixel-based audiences, abandoned-cart sequences, post-visit nurture. The cheapest, highest-converting layer of any PPC mix — and the most often neglected.
Custom landing pages built on the same platform as your main site. A/B testing, heatmap analysis and conversion-rate optimisation. The cheapest way to double campaign performance is usually fixing the page, not the ad.
Fixed monthly fees. No percentage of ad spend. No lock-in.
Our PPC management retainers start from £600/month for single-channel campaigns (Google Ads or Meta) and £1,200/month for multi-channel management. We bill a fixed fee — never a percentage of your ad spend — so you're not paying us more when budgets scale up.
Minimum recommended ad spend: £1,500/month for Google Search, £1,000/month for Meta.
We manage Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads (campaign manager and conversation ads), Microsoft Ads (Bing) and TikTok Ads.
We're certified across Google, Meta and LinkedIn.
No. All Built Digitally PPC retainers are month-to-month with 30 days' notice to cancel.
We don't believe in locking clients in — if our work isn't returning their investment, they shouldn't have to pay another quarter to find out.
No reputable PPC agency will guarantee a specific ROAS — too many factors are outside our control (your offer, your landing page, your sales process, your margin).
What we do guarantee: certified management, transparent reporting and a 90-day performance review. If campaigns aren't delivering, we restructure or part ways — no charge.
Send us your existing Google or Meta account. We'll send back a written audit of waste, missed opportunities and quick wins — no pitch.
