Specialist paid social agency for London businesses. Meta (Facebook + Instagram), TikTok, LinkedIn and Pinterest ads. In-house creative production. Audience strategy. Conversion measurement. From £900/month.
Across 12-month engagements with our UK retainer clients.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the London studio to UK-wide remote delivery, the people, places and platforms behind every campaign.
Paid social creative
Strategy sessions
Paid social ads (Meta, TikTok, LinkedIn) work fundamentally differently from search ads (Google). Search ads capture existing demand, someone Googling "buy [your product]" is already in market. Social ads create demand, they interrupt scroll, build interest and drive consideration before someone is actively shopping. Different creative, different funnel, different measurement.
Built Digitally is a London paid social agency. We work with UK ecommerce brands on Meta and TikTok, B2B SaaS on LinkedIn, lifestyle and creative brands on Pinterest. Our service is creative-led, in-house video, design and copy production so we can produce volume and iterate fast on what converts.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1-2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingAvailable individually or as a coordinated multi-platform paid social programme.
Awareness, consideration and conversion campaigns. Reels-first creative. Pixel + Conversions API. Lookalike + interest + retargeting audiences.
TikTok in-feed ads, Spark Ads (boosting organic) and TopView. UGC-style creative. Audience targeting via custom audiences and lookalikes.
Sponsored content, message ads, conversation ads and document ads. B2B-focused. Higher CPM but right buyer profile for UK SaaS, consulting and enterprise.
Promoted Pins for lifestyle, fashion, home, food and wedding brands. Long-tail organic reach + paid amplification.
10+ new creatives per platform per month. Video, static, carousel, UGC-style. Tested systematically against each other.
GA4 + platform pixels + Conversions API. Attribution across the customer journey. Reporting tied to revenue, not impressions.
Single-platform management: £900/month. Two-platform management (e.g. Meta + TikTok): £1,500/month. Full multi-platform (Meta + TikTok + LinkedIn + Pinterest): £2,400/month. Includes creative production. All retainers month-to-month.
Depends entirely on your audience and product. Meta: works for almost everything. TikTok: great for D2C ecommerce, beauty, food, fashion. LinkedIn: essential for UK B2B and enterprise. Pinterest: strong for lifestyle, home, wedding and visually-driven products. We can audit your fit during the free consultation.
PPC (Google Ads) captures existing demand. Someone searching "[your product] near me" is ready to buy. Paid social creates demand, interrupts scroll, builds interest, drives consideration before someone is actively shopping. Most UK businesses need both, but the balance depends on your buyer journey.
We produce creatives in-house. Video, static, carousel and UGC-style. This is included in the retainer, no per-creative fees. Most clients find this faster and higher quality than producing creatives themselves between other priorities.
Send us your platform access. We'll audit campaign structure, creative performance and missed opportunities across the platforms you currently run, free, no commitment.