SEO · Builders & construction

SEO for Builders. Win high-value jobs from the customers researching online.

Specialist SEO for UK builders, extension specialists and construction firms. Rank for "builder [area]", "extension builder [town]", "loft conversion" and high-value project searches. From £399/month.

★★★★★4.9 Google rating
200+ projects delivered
No lock-in contracts
Based in Hayes, West London
UK-wide remote-first
£399/mo Builder SEO retainer GBP · project galleries · area pages · reviews
£20k-£80k Avg job value Extensions · loft conversions · renovations
Map Pack Goal Top-3 ranking for "builder [town]" searches
0 Lock-in Month-to-month · cancel anytime
Outcomes that matter

Real growth, not vanity metrics.

73%
Avg organic traffic lift

Across 12-month engagements measured in Google Search Console.

4.2x
Pipeline ROI

Booked-call value vs. retainer cost in months 4-12.

200+
UK projects delivered

From sole-trade local SEO to multi-region SaaS.

On the ground

Real work. Real outcomes.

From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.

Building trades Building trades
Extensions & new builds Extensions & new builds
Why builder SEO is highest-ROI in trades

A single £40k extension job repays a year of SEO.

Building jobs are slow, high-consideration purchases. A homeowner planning a £40,000 extension or £60,000 loft conversion researches for weeks, checking websites, reading reviews, looking at completed project galleries, getting 3-5 quotes. The builders appearing at the top of Google for their project type capture the majority of those quote requests.

Built Digitally is a specialist builder SEO agency. We work with single-trade builders, multi-trade construction firms, extension specialists, loft conversion specialists and renovation firms across the UK. Our SEO service is built around the high-value project searches that drive real jobs, extensions, loft conversions, kitchens, full renovations.

Why pick us

Built Digitally vs a typical UK agency.

Hover any row to see why our model wins for UK SMBs.

Built Digitally
Typical agency
Pricing model
Fixed monthly fee
% of ad spend / hourly
Contract length
Month-to-month, no lock-in
12-month minimum
Reporting cadence
Weekly + monthly + quarterly
Monthly PDF only
Who runs your account
Senior strategist, direct contact
Junior account manager
Where we're based
Hayes, West London (lower overhead)
Central London (premium rates)
First-month commitment
Free audit, no obligation
Pitch deck & setup fee
01

Free audit

Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.

15 minutes
02

Strategy & setup

If you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.

Week 1–2
03

Monthly optimisation

Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.

Ongoing
Our builder SEO services

Five disciplines. One quote-winning engine.

Built around the slow, high-consideration buying journey customers go through for big jobs.

01. GBP

Google Business Profile + photos

Complete GBP setup with extensive project photo galleries (before/during/after), service listings (extensions, loft conversions, kitchens, renovations), weekly job-update posts.

02. Project pages

Project-type page SEO

Dedicated pages for each project type: extensions, loft conversions, kitchen extensions, garage conversions, full renovations. Each optimised for "[project] [area]" searches.

03. Portfolios

Project gallery SEO

Schema-marked project galleries with location, project type and completion year. Helps Google show your work in image search and project-type queries.

04. Reviews

Review acquisition for builders

Post-completion review request workflow. CheckaTrade, TrustATrader and Houzz integration. Project-specific reviews carry highest weight for big-job decisions.

05. Area pages

Service-area landing pages

Individual pages for each town and area covered. Builders typically serve 10-20 mile radius, area pages help rank across the full territory.

FAQ

SEO for Builders, frequently asked questions.

How long does builder SEO take to bring new jobs?+

Builder SEO takes slightly longer than other trades because the buying cycle is longer. Most builders see Map Pack movement within 6-10 weeks. First SEO-sourced quote requests typically arrive within 8-12 weeks. Job conversion happens over weeks/months as homeowners decide.

Do you work with single builders or only larger construction firms?+

Both. Sole-trader builders working with subcontractors: £399/month. Multi-trade construction teams (5-15 staff): £599/month. Larger regional construction firms with multiple project managers: £899/month and up.

Are project galleries important for SEO?+

Critical. Building work is visual, homeowners want to see actual completed projects, not stock photos. We optimise galleries with location-specific naming, schema markup and gallery-specific landing pages. Helps both Google ranking and conversion once visitors arrive.

Will SEO help me win bigger jobs?+

Yes. We can target your SEO specifically toward higher-value project types (full renovations, large extensions, loft conversions) rather than small repair jobs. The pages, content and Map Pack listings are positioned to attract the customer profile you want.

Get started

Free builder SEO audit.

Send us your business name and area. We'll review your GBP, your project pages, your reviews and your top 3 local competitors, then send a written audit with the 5 highest-impact fixes.

Get free audit