Specialist SEO for UK hotels, B&Bs, boutique guesthouses and serviced apartments. Rank for "[location] hotel" searches and capture direct bookings, saving the 15-25% commission you currently pay OTAs. From £599/month.
Across 12-month engagements with our UK retainer clients.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the London studio to UK-wide remote delivery, the people, places and platforms behind every campaign.
Hotels & hospitality
Direct bookings
Hotels pay Booking.com, Expedia and other OTAs (Online Travel Agencies) 15-25% commission on every booking made through their platforms. For a hotel doing £30,000/month in OTA-sourced room revenue, that's £4,500-£7,500/month in commission paid out. A direct booking from Google search keeps 100% of that revenue.
Built Digitally is a specialist hotel SEO agency. We work with independent boutique hotels, traditional country house hotels, B&Bs, guesthouses and serviced apartment operators across the UK. Our SEO service is built around capturing search demand BEFORE travellers reach the OTAs, ranking for destination searches, hotel-type searches and brand searches.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1-2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingBuilt around the travel-buyer journey, from inspiration searches through to booking-page conversion.
Complete hotel GBP with full amenity listing, professional photo galleries, weekly posts and Q&A management. Critical for the "hotel [city]" map results that drive direct bookings.
"Things to do in [town]", "best restaurants near [hotel]", "weekend break in [area]" content. Ranks for travel-research searches and positions your hotel as the local authority.
Conversion-optimised direct-booking pages with clear price advantage messaging ("book direct for best price"), trust signals and friction reduction in the booking flow.
Compliant post-stay review request workflow. Google reviews + TripAdvisor + Booking.com review syndication. Trust signals critical for the hospitality buying decision.
Ranking for your own hotel name searches (which currently send traffic to Booking.com listings instead of your direct site). Bidding-style defence on your own brand without paying for ads.
Most hotels see Google Maps movement within 6-10 weeks. First measurable shift from OTA to direct bookings typically appears within 3-4 months. Significant ongoing direct-booking volume from SEO is established by month 6-9.
It complements rather than competes. Many travellers research on Google first, then book on whatever site appears most convenient. SEO ensures YOUR site appears alongside (or above) the OTAs in search results, giving travellers a direct path to book without OTA commission.
Mostly independents. Our specialty is independent boutique hotels, country house hotels, B&Bs and serviced apartments, the segment most reliant on direct bookings to maintain healthy margins. Large chains have in-house teams or use enterprise SEO providers.
Single boutique hotel or B&B: £599/month. Multi-property independent group: £999/month. Larger hotel operation with 50+ rooms or destination property: from £1,500/month. All retainers month-to-month with measurable direct-booking attribution.
Send us your hotel URL. We'll review your GBP, your direct-booking page, your current OTA dependency and your top 3 local competitors, then send a written audit with the 5 highest-impact fixes.