Google Ads management for UK businesses. Search, Performance Max, Display, YouTube and Shopping. Certified Google Partner. Weekly optimisation. Monthly reporting. From £600/month, fixed fee, never a percentage of your ad spend.
Across 12-month engagements with our UK retainer clients.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the London studio to UK-wide remote delivery, the people, places and platforms behind every campaign.
Google Ads campaigns
Bid strategy
Most UK Google Ads agencies bill 10-20% of your ad spend. Their incentive is to convince you to spend more, even when more isn't working. The bigger your wasted budget, the bigger their fee. We bill a fixed monthly retainer. Our only incentive is to keep you profitable enough to keep us on retainer.
Built Digitally is a certified Google Partner. Our team is Google Ads Search, Display, Video and Shopping certified, with hands-on experience across UK B2B, ecommerce, professional services and lead-generation accounts. Every account is structured around a single commercial outcome, qualified leads, booked calls, completed checkouts, not impressions or clicks.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1-2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingSingle-channel retainers or full-funnel multi-channel management. No restrictions on which channels you can use.
High-intent keyword targeting. Account structure, keyword research, ad copy, bidding strategy, negative keyword sweeps and quality-score optimisation.
Pmax campaign setup with asset groups, audience signals, exclusion lists and conversion tracking. Display retargeting for warmed audiences.
Merchant Center setup, product feed optimisation, Smart Shopping or standard Shopping campaign structure. Critical for UK ecommerce.
YouTube discovery, in-stream and bumper campaigns. Particularly effective for UK brand awareness and high-consideration B2B.
GA4 integration, enhanced conversions, server-side tracking setup. Critical for accurate ROAS measurement in iOS 14+ era.
Conversion-focused landing pages built specifically for each ad campaign. A/B testing, mobile UX and form optimisation.
Our Google Ads management retainers start from £600/month for single-channel campaigns (Search only or Pmax only), £1,200/month for multi-channel management and £2,400+/month for full-funnel Google Ads programmes. We bill a fixed fee, never a percentage of your ad spend.
No reputable Google Ads agency will guarantee a specific ROAS, too many factors are outside our control (your offer, your landing page, your sales process). What we guarantee: certified management, transparent reporting and a 90-day performance review. If campaigns aren't delivering, we restructure or part ways.
We recommend a minimum of £1,500/month in ad spend for Google Search to gather meaningful data, £1,000/month for Meta and £2,000/month for Performance Max. Below these thresholds, Google's algorithms struggle to optimise effectively.
No. All retainers are month-to-month with 30 days' notice to cancel. We don't believe in locking clients in, if our work isn't returning their investment, they shouldn't have to pay another quarter to find out.
Send us your account access. We'll send back a written audit of waste, missed opportunities and quick wins within 48 hours, free, no commitment.