In-house content production, community management and paid social, across Instagram, Meta, LinkedIn and TikTok. Built for London brands that want pipeline from social, not just followers. From £350/month. No lock-in.
Across 12-month engagements with our UK retainer clients.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the London studio to UK-wide remote delivery, the people, places and platforms behind every campaign.
Always-on social
Content production
Most London social media agencies sell content calendars. They post nice graphics on a schedule, send you a deck of vanity metrics each month and quietly hope you don't ask whether any of it generated revenue.
Built Digitally is a social media marketing agency in London for businesses that need social to actually pull weight in their funnel, generating leads, shortening sales cycles and producing measurable pipeline.
Strategy first. We map your buyer journey, identify the platforms where your customers actually spend time and produce content tied to commercial milestones, not "engagement".
Every retainer combines organic content, community management and paid social, coordinated by one strategist, reported monthly with attribution to revenue.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1-2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingAvailable individually or, for full-funnel work, coordinated across organic, paid and community.
Audience research, platform selection, content pillars, tone of voice, posting cadence and content calendars. Every retainer starts with a written 90-day social strategy aligned to your commercial objectives.
In-house photography, video (Reels, TikTok, YouTube Shorts), graphics, captions and carousels. We can shoot in West London and across the capital, or work with assets you provide. Every piece reviewed and approved before publishing.
Comments, DMs, mentions, reviews and customer service across every channel, handled in your brand voice within agreed response times. Crisis management protocols included.
Meta, Instagram, LinkedIn and TikTok ads. Awareness, consideration and conversion campaigns. Pixel-based retargeting, lookalike audiences and dynamic product ads. Coordinated with our PPC team.
Influencer sourcing, brief writing, contract negotiation and campaign management. UGC creator programs for ecommerce brands. London creator network for local activations.
Organic social builds brand. Paid social builds pipeline. As a paid social agency London businesses trust, we run Meta, Instagram, TikTok and LinkedIn paid campaigns coordinated with organic content and our PPC team.
A generalist agency runs Meta Ads as an afterthought. A specialist paid social agency in London builds the entire creative pipeline, attribution model, audience strategy and conversion funnel to support paid spend. We do this with in-house creative production so creative refreshes happen weekly, not quarterly.
UK paid social benchmarks we hit: 3-5× ROAS for ecommerce DTC, £25-£90 CPL for B2B services, 3-7% click-through rate on top creative. All campaigns run with Conversions API, server-side tracking and platform-native attribution to ensure measurement isn’t broken by iOS 14+ privacy changes.
Month-to-month. No lock-in. Cancel anytime with 30 days' notice.
Our social media retainers start from £350/month for single-platform organic management, £750/month for two-platform organic and £1,400/month for full-funnel social including paid.
All retainers are month-to-month with no lock-in.
Instagram, Facebook (Meta), LinkedIn, TikTok, X (Twitter), YouTube Shorts, Pinterest and Threads.
We recommend platforms based on where your customers actually spend time, not where it's trendiest.
Yes. Our in-house team produces video, photography, copy and graphics. We can shoot on-location in West London and across the capital, or work with assets you provide.
Every piece of content is reviewed and approved by you before publishing.
Social media is rarely the cheapest acquisition channel, but it's often the highest-trust one. For consideration-heavy purchases (professional services, real estate, B2B SaaS, hospitality, ecommerce), social proof from social media materially shortens sales cycles.
We measure attributed leads and revenue, not vanity metrics.
Send us your handles. We'll send back a written audit covering content gaps, brand consistency, paid opportunities and a 90-day plan, free.