Specialist SEO for UK dental practices. Map Pack rankings, dental-specific content, treatment-page SEO and review management, built to bring you new patients every week from local Google search.
Across 12-month engagements measured in Google Search Console.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.
Dental practice growth
Patient enquiries up
When someone moves house, has tooth pain or finally decides to do something about their smile, they don't open the Yellow Pages, they open Google. They type "dentist near me", "emergency dentist [area]", "Invisalign [city]" or "private dentist [postcode]". The practices appearing in the top 3 Google Maps results capture roughly 75% of those clicks. Everyone else competes for the remaining 25%.
Built Digitally is a specialist dental SEO agency. We work with general dental practices, cosmetic dentists, Invisalign providers, implant specialists and orthodontists across the UK, getting them ranked for the specific treatment searches that bring new patients in. Treatment pages, GBP optimisation, review generation and dental-specific schema markup all built to GDC and CQC compliant standards.
Every page is written against the GDC's Standards (Principle 1.3 — promoting yourself honestly) and CAP's medical-claims rules. No comparative superlatives without evidence, no before/after misrepresentation, no testimonials that imply guaranteed outcomes. We work with your practice manager so copy clears review first time.
| Treatment | Monthly UK searches | Avg case value | SEO opportunity |
|---|---|---|---|
| Invisalign near me | 14,800 | £2,500-£4,500 | High intent · local pack |
| Dental implants | 22,200 | £2,000-£3,500/tooth | High value · long sales cycle |
| Teeth whitening London | 3,600 | £300-£700 | Volume · quick convert |
| Composite bonding | 6,600 | £200-£350/tooth | Growing fast |
| Emergency dentist | 9,900 | £80-£300 | Same-day intent · gold |
| Cosmetic dentist | 2,400 | £1,500-£8,000 | Brand + reputation play |
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1–2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingEvery retainer combines all five, managed by one dental-SEO strategist who owns your account end-to-end.
Complete GBP setup, photo upload (clinic, team, treatments), weekly posts, service-listing optimisation and Q&A management. The single biggest local SEO ranking factor for dental practices.
Automated post-visit review request workflow. Compliant with GDC standards. Patient consent built-in. Most practices double their review count in 90 days.
Dedicated pages for each high-value treatment: Invisalign, implants, veneers, teeth whitening, hygienist visits, root canals. Each optimised for "[treatment] [area]" searches.
Consistent NAP (Name, Address, Phone) across UK dental directories: NHS, BUPA, Save Your Smile, WhatClinic, Doctify, plus 30+ general UK directories.
Blog posts answering the questions patients actually search: "does Invisalign hurt", "how much does a dental implant cost UK", "NHS vs private dentist". Drives top-of-funnel awareness.
Most dental practices see Google Maps movement within 4-8 weeks of starting our SEO service. The first new patient enquiries from organic search typically arrive within 6-10 weeks. Significant, predictable monthly patient flow from SEO is established by month 4-6.
Yes, every aspect of our work is built to comply with General Dental Council (GDC) standards, CQC requirements and the Advertising Standards Authority (ASA) rules for dental advertising. We avoid before/after claims that breach guidelines, manage reviews ethically and never make medical promises in marketing copy.
Yes, we work with both. NHS-focused practices benefit most from local SEO (proximity-based ranking). Private practices benefit from a combination of local SEO + treatment-specific pages + reputation management. Mixed-model practices use both strategies in parallel.
Our dental SEO retainers start from £299/month for single-practice work, £499/month for practices needing treatment-page content production, and £899/month for multi-location dental groups. All retainers month-to-month with full transparency on what we do each month.
Send us your practice URL. We'll review your Google Business Profile, your current ranking position, your reviews and your top 3 local competitors, then send a written audit with the 5 highest-impact things you can fix to bring more patients.