Specialist SEO for UK law firms. Family, conveyancing, personal injury, commercial, immigration and probate. Built around SRA-compliant content, practice-area page SEO and trust-led local rankings.
Across 12-month engagements measured in Google Search Console.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.
Solicitors & lawyers
Practice growth
Legal services keywords are among the most expensive in Google Ads. "Personal injury solicitor", "conveyancing solicitor near me" and "divorce lawyer [city]" routinely cost £100-£1,800 per click on paid search. A single high-value family or conveyancing instruction can be worth thousands, so law firms pay aggressively to be in front of the right searcher at the right moment.
SEO bypasses that bidding war. When you rank organically for the same searches, you receive the same buyer intent without the per-click cost. Built Digitally is a specialist law-firm SEO agency. Every page we write for solicitors is built to be SRA-compliant, factually accurate and to rank for the practice-area searches your highest-value clients actually use.
We build legal websites that meet the SRA's price-transparency rules (mandatory for conveyancing, debt recovery, immigration, employment, probate, motoring, licensing). Every quote / estimate page is structured to disclose fees, disbursements and timescales the way the SRA expects. No misleading specialism claims, no comparative superlatives that breach the Code.
| Practice area | UK monthly searches | Avg case fee | Notes |
|---|---|---|---|
| Conveyancing solicitor | 9,900 | £800-£2,500 | SRA-mandated price transparency |
| Divorce solicitor | 8,100 | £3,000-£15,000+ | High intent · LTV gold |
| Immigration lawyer | 6,600 | £1,200-£10,000 | Visa-route page strategy |
| Personal injury solicitor | 14,800 | £2,000-£50,000+ (no win no fee) | Highest competition in legal |
| Employment solicitor | 4,400 | £1,500-£12,000 | B2B + B2C dual play |
| Will writing solicitor | 2,400 | £200-£800 | Estate-planning upsell entry |
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1–2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingEach practice area has its own search patterns. We optimise for every one your firm offers.
Dedicated, SRA-compliant pages for each practice area: family law, conveyancing, personal injury, commercial litigation, immigration, wills & probate, employment. Each ranked for "[practice area] solicitor [city]" and related searches.
Google Business Profile optimisation, citation building across UK legal directories (Law Society, Solicitors' Regulation Authority, Legal 500, Chambers UK) and review management.
Long-form guides to legal processes: "what to expect when buying a house", "the divorce process explained", "personal injury claim timelines". Captures top-of-funnel research traffic and builds practice authority.
Compliant post-matter review request workflows. Verified client reviews on Google, Trustpilot and Review Solicitors. Critical trust signal for legal decision-making.
LegalService schema, Attorney schema, Service-area markup and FAQPage schema for every practice-area page. Helps Google display rich results for legal queries.
Yes, every page we produce is built to comply with SRA (Solicitors Regulation Authority) advertising guidelines, the Legal Services Act and the Advertising Standards Authority (ASA) rules for legal services. We avoid prohibited language, conditional promises and any wording that breaches SRA Code of Conduct.
Law-firm SEO typically takes longer than other industries because legal keywords are more competitive. Most firms see meaningful ranking movement within 3-6 months and first organic instructions within 4-6 months. Significant predictable monthly enquiry flow from SEO is established by month 6-9.
Both. We work with solo practitioners, niche specialists (e.g. immigration-only solicitors), 3-10 partner firms and regional multi-office firms. The strategy is tailored to firm size, practice areas and target client profile.
Our law-firm SEO retainers start from £499/month for single-practice-area firms, £899/month for multi-practice firms needing several optimised practice pages, and £1,500/month for larger firms requiring monthly content publishing and reputation management. All retainers month-to-month.
Send us your firm URL. We'll review your Google Business Profile, your practice-area page rankings, your local SEO presence and your top 3 competitors, then send a written audit with the 5 highest-impact things to fix.