Specialist SaaS SEO for UK software companies. Programmatic landing page strategy, comparison page SEO, integration page templates and product-led content built around your actual product use cases. From £1,500/month.
Across 12-month engagements measured in Google Search Console.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.
SaaS scale-ups
Product-led growth
SaaS SEO is fundamentally different from local-business SEO or general content SEO. SaaS buyers research extensively before signing up, comparing alternatives, looking up integrations, reading category guides. The winning SaaS SEO strategy creates programmatic landing pages at scale: "[Your product] vs [competitor]", "[Your product] for [industry]", "[Your product] [integration]", each ranking for specific buyer-intent searches.
Built Digitally is a specialist SaaS SEO agency working with UK software companies and SaaS scale-ups. We build the technical SEO foundation, the programmatic page architecture, the comparison and integration content, and the link acquisition strategy that drives organic ARR. Our work focuses on tools that produce real trial sign-ups, not just traffic.
SaaS SEO isn't ranked by traffic. It's judged by MRR, CAC payback and ARR added per quarter.
Typical month 6-12 lift from organic-acquired trials converting to paid.
Organic-acquired customers pay back in roughly half the time of paid.
Compound effect of programmatic comparison + integration pages.
Organic LTV vs CAC ratio at month 12, versus 2-3x for paid acquisition.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1–2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingBuilt around the SaaS buyer journey, from category research through to trial decision.
Template-driven landing pages at scale: comparison pages, integration pages, use-case pages, industry pages. Each targeting specific long-tail searches. Ranks hundreds of pages from one content investment.
"[Your product] vs [competitor]" pages, the highest-conversion SaaS SEO content type. Buyers comparing alternatives convert 3-5x higher than top-of-funnel readers.
Dedicated pages for each integration your product supports. "Connect [Product] to Slack/Salesforce/HubSpot" pages capture buyers searching for specific tool combinations.
Industry-specific and use-case-specific landing pages. "[Your product] for healthcare", "[Your product] for solo founders", etc.
JS rendering, structured data, internal linking architecture, Core Web Vitals, multi-region hreflang, programmatic sitemap generation, faceted-navigation handling.
White-hat link building via SaaS-specific outreach: tool roundup inclusions, integration partnerships, podcast appearances, guest content on SaaS publications.
SaaS SEO focuses on programmatic page generation at scale (templated comparison/integration/use-case pages), technical SEO for product-led growth (in-app referral, free-tier landing pages, signup-flow optimisation) and SaaS-specific content types (comparisons, integrations, alternatives lists). Local SEO and general business SEO don't address any of these needs.
Most SaaS clients see programmatic pages start ranking within 3-6 months. First measurable organic ARR contribution typically appears in months 6-9. Significant ongoing organic ARR from SEO is established by month 12, then compounds month-over-month as page count and authority grow.
Both, with different approaches. Early-stage SaaS (pre-product-market-fit): we focus on category-creation content and brand SEO. Post-PMF SaaS scaling: we focus on programmatic page templates and comparison content. Series A+ SaaS with significant ARR: we focus on enterprise content and high-authority link acquisition.
Foundational SaaS SEO (technical + content + initial programmatic): £1,500/month. Scaled SaaS SEO with monthly content + programmatic expansion: £3,000/month. Enterprise SaaS (multi-region, multi-language, enterprise content): £5,000+/month. All retainers month-to-month.
Send us your product URL. We'll audit your current programmatic page coverage, comparison content, integration pages and technical SEO foundation, then send a written audit with the 5 highest-impact opportunities.