Specialist SEO for UK fintech companies, neobanks, lenders, investment platforms and financial SaaS. FCA-compliant content, regulatory-aware comparison SEO and authority-building strategy. From £1,500/month.
Across 12-month engagements measured in Google Search Console.
Booked-call value vs. retainer cost in months 4-12.
From sole-trade local SEO to multi-region SaaS.
From the Hayes studio to UK-wide remote delivery — the people, places and platforms behind every campaign.
Fintech founders
Pipeline at scale
Fintech keywords are uniquely difficult to rank for in 2026. Google classifies financial topics as YMYL ("Your Money Your Life"), meaning trust signals, expert authorship and demonstrable E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are weighted heavily in ranking decisions. A startup fintech competing against Monzo, Revolut, Wise and Starling for organic visibility cannot win on content alone, they need the right authority foundation too.
Built Digitally is a specialist fintech SEO agency. We work with UK neobanks, lenders, investment platforms, payment infrastructure companies and financial SaaS. Every page we produce is FCA-compliant, expert-authored or expert-reviewed, and built to demonstrate the E-E-A-T signals Google's YMYL algorithm requires. Our service combines technical SEO, FCA-aware content, comparison-page strategy and high-authority link acquisition.
Every page reviewed against COBS 4 fair/clear/not-misleading standards. Risk warnings prominent above-fold on regulated product pages. APR / fee disclosure templates ready for compliance sign-off. We write copy your compliance team will actually approve first time.
Hover any row to see why our model wins for UK SMBs.
Send us your URL. We send back a written audit with the 5 highest-impact fixes inside 48 hours. No pitch, no commitment.
15 minutesIf you proceed, we deploy the technical foundation, configure tracking and ship the first quick wins inside 14 days.
Week 1–2Ongoing improvement, monthly reporting tied to revenue, quarterly strategy reviews. Cancel anytime.
OngoingBuilt for the specific challenges of ranking in regulated financial categories.
Every page reviewed against FCA financial-promotion rules. Required risk warnings, balanced benefit/risk framing, disclaimer language and approved-person review where needed.
Author bios with verified credentials, expert quotes integrated into content, schema-marked authorship, professional accreditations displayed. Critical for YMYL ranking.
"[Product] vs [competitor]", "best [category] for [use case]", "alternative to [established player]" pages. The highest-conversion fintech SEO content type.
PR-led link building via fintech publications (Sifted, Finextra, AltFi, FStech), industry analyst inclusion and partner backlinks. Authority links matter more in fintech than any other vertical.
JS rendering for app-style sites, security signals (HSTS, CSP), structured data, hreflang for international rollouts, Core Web Vitals optimisation.
Ranking for your own brand searches against affiliate sites, comparison aggregators and competitor SEO. Defending the SERPs around your brand name.
Yes, every page we produce is built to comply with FCA financial-promotion rules. We work with your in-house compliance team or compliance consultant to ensure all content meets the standards required for your specific permissions and product type.
Fintech SEO takes longer than other verticals because YMYL ranking signals build slowly. Most fintech clients see meaningful ranking movement within 4-6 months and first measurable organic customer acquisition within 6-9 months. Significant ongoing organic CAC contribution from SEO is established by month 12.
Both. Early-stage fintech (pre-Series A): we focus on category content, FCA-compliant educational content and foundational E-E-A-T signals. Scale-ups (Series A-B): we focus on programmatic comparison pages and authority link acquisition. Later-stage fintech: enterprise content and international SEO.
Foundational fintech SEO (FCA-compliant content + technical + authority foundation): £1,500/month. Scaled fintech SEO with monthly content + PR-led link acquisition: £3,000/month. Enterprise fintech (multi-region, multi-product): £5,000+/month. All retainers month-to-month.
Send us your product URL. We'll audit your current E-E-A-T signals, FCA-compliance posture, comparison content and link authority, then send a written audit with the 5 highest-impact fixes.